easyjet stakeholder mapping easyjet stakeholder mapping

The plans are underway to increase the fleet of this airline. Company profile. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. the price elasticity of demand depends on the number of competitors that are in that route. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. the rise and decline in fuel costs affect the lifespan of many airlines. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Good Essays. The company strives to provide the best value by efficiency from all the functioning programmes across operations. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. (2011) uses the bar calculation to determine the cost of agreeing to the offer of the other side over the costs of disagreeing with offer. Updated: Feb 28th, 2023. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). to determine the economic value of ryanair, these issues must be assessed with an appropriate time frame. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. 2. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Best Essays. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The first challenge, when seeking to manage your stakeholders better, is to identify them. business class is the most competitive among airlines and is seen most heavily marketed. the company offers advice, guidance, information and support for managers and colleagues relating to the latest discrimination laws. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | Explains that positive and negative externalities influence the supply and demand of the airline industry. easyJet is delivering its strategy through four strategic priorities, which define the areas of focus to achieve their ambition. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. For instance, in 1992, following the expansion of the European Union, there was an increase in the airline destinations. Passengers have confidence in the airlines security measures. And lastly, flexibility, this refers to the ability to change operations (Jones 2005 ). Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. This is IvyPanda's free database of academic paper samples. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. This has dented its ability to effectively compete in the European airline industry. This is because a strong brand name ensures that the airline has got strong incentives to lure and keep their customer. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Home; About. Explains union dues and initiation fees are one of the major cons for unions. "Easyjet Stakeholder Mapping" Essays and Research Papers . This will ensure that the airline has got more bargaining power in order to accomplish its objectives. However, its operating profit has decreasing which may influence take more loans from financial institutions. union members also benefit from collective power to go on strike. This resumption will be executed with biosecurity measures like improved aircraft cleansing, disinfection, and demanding travelers and crew to wear masks. easyJet is a British airline, headquartered in London Luton Airport. Explains that the airline industry is influenced by the elasticity of demand, externalities, wage inequality, monetary policies, and fiscal policies. According to the Ansoffs matrix, the airline should try to penetrate new markets with the existing products and services (French 1986). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. A train company or media company may list its industry regulator as a primary stakeholder. Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ As the holidays business grows in scale, easyJet plans to make targeted investments to strengthen the business. The future of easyJet 16 6. Explains that airlines combine their income and inventory costs to establish ticket prices. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Interviews by Ross Falconer. must. Furthermore, this meant that airlines could take off and land in any of the destinations which were located within the European Union. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. brand reputation, economy of scale, and cost control are key success factors of ba. (732)548-0013/0015. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. monopolies are not absolute; they are constrained by competing. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). The Summary report contains the SWOT & PESTLE table contents only. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Copyright 2023. But the numerator is affected by various factors such as profitability of sales, assets turnover, and financial leverages. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. Stelios Haji-Ioannou (Greek) founded the company in 1995. This has been clearly captured in the vision and the mission statement of this company. Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Holistic Analysis The Company operates through two segments: Airline business and Holidays business. It has over 380 routes. IvyPanda. Retrieved 22 February 2015. Explains that jerram, r., and riley, g. (2006), externalities - government policy options. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. 4. Furthermore, I am a Certified Scrum Product Owner (CSPO). Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. 10. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). I have 25+ years' experience . Improving CSAT across the whole customer journey. This enables the airline to be in a position of financing the projects that it may be having. This model focuses on five forces that shape competition within an industry; these include; the risk of entry by potential competitors, the intensity off rivalry among established companies within an industry, the bargaining power of buyers, the bargaining power of the suppliers and the closeness of substitutes to an industrys products. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. Research on Hybrid and Electric Green aircraft propulsion technologies: In the pursuit of diminishing the impact of environmental footprints, reducing carbon emissions and energy consumption, the corporations are shifting towards abiding with the green scenario. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. Brand reputation, economy of scale and cost control are some the key success factors of BA. 2. In early humans, these include primordial . employers can't terminate a worker for discriminatory reasons such as race, religion, age and the like. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. According to this airline, this airlines ROCE indicates a very steady company. Copyright 2000-2023. competitive advantage requires cost leadership, differentiation, and focus strategies. Celebrating 15 Years in Business 1. The company has 15000 employees as per early 2020 records. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. I wrote an article with 20 Stakeholder Analysis techniques. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase.