Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. I cant believe I found this article having recognized the basis of your article for years. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? What can a brown man give me that a White man cant? Also, why is it that your kind always resorts to ad hominem attacks and calling people Hitler? Here in the East of England in the county of Norfolk I hardly come across any mixed race couples in my town. This blatant punishment of white males should be illegal, as it should be to all races of people. Another way is to ask for an opinion from someone unrelated to your campaign, but always take that input in the right proportions. Walking into stores and walking out with shopping carts full of merchandise and doing smashing grabs at high-end jewelry stores and theyre always talking about how everybody trash talks them and they dont get any respect and they still blame Whitey for keeping them down. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. White men ARE shown to be bigger/ plus-sized. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. I know that a lot of people saw those posts, but no one was willing to touch the topic with a ten-foot pole. Ultimately the enemy is Satan. The need to check boxes has destroyed any sense of creativity within our culture. Some people actually realize advertising is, and always has been, bullshit anyway. Nothing gets a message through like a punch to the pocketbook. If we are waiting for Republicans to get up off their asses, I think well be waiting a long time. It is pathetic and I refuse to watch all of these commercials and online ads .. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. Toxic masculinity is out. Walk down a jetway at Hartsfield or any airport. That is their target. In fact, you hardly see boys at all in commercials now. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. And the corporate media including Big Tech are not just complicit, theyve been captured completely. I think its fair to say that a good bit of advertising is fake, or at least exaggerated, and always has been. We knew this was coming, and are not struggling for reasons like the normies do. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Interesting observations, Linda. The current state of race relations goes back to the 60s with LBJs civil rights Bill. they are all weird). In a televised production of The Nutcracker a few years ago, we saw wealthy 19th Russian couples at a ball in St. Petersburg who were interracial. Thanks for doing the legwork so we dont have to, Wypipo. I could give hundreds of examples, but a couple of recent examples jump to mind. I have boycotted every company pushing the propaganda. The Kellogg brothers were Seventh Day Aventists who preached that meat is evil, advocating a grain and veg based diet. It seems the same to me as a pregnant male having a baby. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. #HockeyIsForEveryone #NHLPride, Jack Posobiec (@JackPosobiec) November 22, 2022. It wasnt long after that that the cultural thrust of their products became urban and there wasnt much whiteness left to them, so this has been going on for nearly 30 years now. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. And Im sorry, but stuff like gender fluiditywhere I read many times that these folk sometimes feel like they want to be female, and other days, they feel like they want to be male. Having Expectations to achieve as much as possible with persistence in spite of the obstacles and the snags that life presents. I am sad that white people are not represented in TV commercials. Always appreciate your thoughtful comments. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. The focus is all about diversity and political correctness instead of just making a great product. This trend is NOT about money. Portray those stories in your marketing. Gay couples have no business in shows aimed at three year olds. Thank you for your comment. Get society to abandon the white male by removing him from every situation. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. They are force-feeding something that is unnatural. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. I am a gay man and i am SICK AND TIRED OF ALL THE LGBTQ BULLCRAP BEING SHOVED DOWN OUR THROATS!!! No doubt, interracial couples in commercials are a hot-button issue for many people of all races. LEARN MORE: 7 Ways to Support Diversity Marketing with Video . Modern Disney loves her plan! Turns out, its true. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. The term, forced diversity, is traditionally used by those who feel annoyed by the change in certain plot narratives of the audiovisual media. Currently the white race has been painted into a corner. Even a black president did not expiate the sin. The home security ads all show white male burglars. Glad you found us, Kristen. This has gotten way worse in 2022! I do NOT watch any commercials anymore. Remember that the Asians were brought here as slaves to work on the railroads. We are all human beings with different cultural differences which are good for all. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. The target demo is never the minority actors depicted in ads. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. Thats right we cant. watching youtube just nowNavy Credit Union commercialno white males2 POC males and an Asian lady. I also happen to feel very very bad for Asian and Hispanic people. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. Lets make it so. Or is that Deltas desired customer mix? We wire-hanger-bodied, pasty, straight-haired girls need to get dressed, too. No, they arent. But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Here is link to study. It creates the mentality of entitlement. Race as a tie breaker. At 2:54 in that video, the voiceover says: Whether its acceptance of an interracial family or a same-sex couple, advertisers say these new ads are a reflection of modern America.. Eroding trust means consumers are less likely to be brand loyal overall. Its annoying to see so much over representation. I know damned well that writing posts like this draws the ire of many of my fellow creatives and probably puts me out of the running with some potential new clients, but you know what they say: If youre not part of the solution, youre part of the problem. And Id still love to whack Mark Fuckerburg with a 36 axe handle every time I see his punk-assed smug mug. Your comment reminds me of the former Levis jeans executive who just published a book about how woke capitalism at the company got her ousted from her dream job. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. This cheap advertising is called Video Ad Creative. colorful. White men did what nearly every race all over the world did, but the white man didnt cross the ocean and capture blacks and bring them to America, it was usually other black or Arab people who captured and sold them here. Dont worry about being politically correct. if anyone wants the stats on these, just ask ..I dont come here often, but will try to check it out when I can, I get what youre saying, Dan, and the stats do back you up. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. No masculine role models or father/son interaction in commercials. I thought I was a horrible person for even slightly thinking or feeling frustrated with what Im seeing. AP Associated Press style dictates that only the word Black is capitalized when used in a racial, ethnic, or cultural sense; not white. Hey, I dont make the rules. And lets be succinct here- it isnt the northern border that is the problem. I do not think we will see another Anglo-Saxon actor as James Bondif we do, he will be feminized like the guy playing Spider-man (compare Holland to Nicholas Hammond and you see what we meanHammond was a boy-next-door kind of actorhe wasnt a tough guybut he was more masculine than Holland-who seems like a child or midget). It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. Im tired of woke, condescending BS. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Thanks for letting me know its not just me thinking it anymore. When exactly does a human thing become a black or white thing? I couldnt have agreed with you any better!!! Unfortunately, it will probably take a violent upheaval to reverse everything. (adsbygoogle = window.adsbygoogle || []).push({}); Amazing. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. I just want, as Tool says in Aenima, Mom to come and put everything back together again. There is no hard and fast rule for diversity. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . Theyre all disgusting and insult my intelligence. Make An Ongoing Commitment To Diversity, While shopping with my 13-year-old, she told me that her friends will shun brands that rainbow wash their message during Pride Month. Not to mention that the sacred cow that feeds and finances most of the media is never called out. Patrick Ward, High Speed Experts. They are trying to do this to push off the negative view of investment houses after the crash. Advertising clearly misrepresents the US demographic. Its the far left wing radical idiots that want to appease people of color. Ironically I feel a little safer knowing hes a little less tolerant of bull crap than he probably should be. (Snake oil, anyone?). Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. I worked very hard to build a good reel as a white actor. Has anyone or can someone post a list of ad sponsors and companies that promote fake advertising? Its a good question, Bill. You might be interested in this article at Real Clear Politics titled Its Time to Acknowledge Anti-White Racism. Check the part where the author notes that the very definition of racism has undergone a radical change (this according to a new eighth-grade education textbook foisted upon students in the Albemarle County (Virginia) School District. A group of atheistic supporters of chaos to brainwash and control all human society. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. I prefer the authenticity of brands like Sprite and Cheerios that frequently target the black demographic specifically because they already have an affinity with this audience or they want to make inroads with these consumers. Geez. Well, the fair-minded ones do, anyway. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. We are in deep shit. The remote is the best thing invented and silence is golden. I actually think its more nefarious. All combos you can think of. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. Together, the masculine and feminine complement one another in ways that only nature could have devised. I think everyone is a little sick of that. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. I usually watch Restaurant Impossible on Thursdays, but now after seeing coming attractions from the last two weeks, and coming attractions of him helping only all black restaurant owners, I will stop watching until he puts white people back on his show. I became republican for this reason. Hint: its the liberal left. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. To some extent, over the years, this was because of the miss-incentives provided by the welfare systems. I think youre right, Kris. If I were you, Id have put my name on that one because theres not a single thing in your comment that a fair and rational person could argue with. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. option. Forgive me if I digress or ramble on, I think about the future of marketing and branding often and care deeply for the future of our society and culture. . Its going to backfire! Not cancel culture. Its just around the corner if we dont do something now. Absent, but it didnt stop me from achievement. I think the dramatic shift in commercials is very odd, mostly because I cant quite figure out what corporate America is trying to do. Yes, changing channels and closing out of online ads are two ways of telling advertisers their ads dont interest you. Sorry, I have a life to live and just dont care about this issue anymore. I dont even knowdont they think some black people might be offended by these commercials, like theyre being white-washed, for lack of a better term? We will never be rid of it. This is planned cultural change to foment divisionand it seems to be working well for them. Right you are again, Robert. And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. Thank you Cranky Creative for your courage. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. Lacking strong men, governments can more easily control compliant populaces and feminists can get closer to achieving their dreams of taking down the patriarchy.. Im glad you posted this. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. Over the past few months, its been out of control. Politically correct is out of control!! By the way, everyone has chromosomes. Clearly, this is a topic that people want to talk about. Thanks for sharing your comment and Im glad you liked the post. For example, hire a woman to communicate about womens issues. 5% are other religions.