The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Describe evolving media tools, including social media, for communication. You need to write to your audience. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. News releases are one of the most commonly used tools for PIOs. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. They can be timelesslike encouraging children to be active. It can be taken alone or before Basic Public Information Officer Training (G290). A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Ability to hold feature stories and run them when space is available or on specific dates or times of year, Audio (sound clips or telephone interviews), Prerecorded segments lack the break-in option for providing emergency information, Exaggerated nature of local television news. * The social media links provided are for reference only. For example: Active voice is clear, direct, and concise. 140-character stand-alone micro-blog statements. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. It was absolutely the very best thing we could have done. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . D. has become ever more complex as the challenge of delivering messages has evolved. Its not complicated; its very easy for them, which makes for better reporting. One of the advantages of the Incident Command System (ICS) is: A. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. endstream endobj startxref Describe the role and function of the PIO. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. B. report to the Finance/Admin Section Chief when arriving at an incident. Increased information needs can be handled. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. You cant manage who shows up but you can and should manage contact with the site. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. People use technology to tell others that they are okay. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Responds to the media while respecting restrictions on the release of sensitive information. Communicates with internal and external stakeholders. Allows access to one media representative from television, radio, print, and Internet to a restricted area. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Admissions Fax: (301) 447-1658, Independent Study Program At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Its community preparedness. Responsibilities of the Components of the ICS Organization. Contact local, tribal, territorial, and State press associations to obtain media lists. Click on a program for additional information. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Access to the scene for information and images. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Describe how to develop and execute a public awareness campaign. 0. First name. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. User: 4. Private wiki servers require user authentication to edit pages, and sometimes even to read them. Another way to express your key message B. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. The best approach is to meet with school officials early to determine when your program best fits their schedule. Your media list should be current, complete, and tailored to your organization. 18. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Campaign topics can range from recruiting volunteers to fire safety. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Use the media area for all media releases and conferences. Students also learn message development and . Public Information and Warning . If you use an acronym, make sure your audience understands it. Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. B. cause the intended audience to act on requests in the message. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Do you follow through? Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. C. request additional assistance through the National Public Information Support Network. Blogs are Web sites that allow you to engage in a conversation with readers. Campaigns that combine a mix of media are more likely to be effective in influencing people. Treat all media fairlydo not play favorites with reporters. For highly technical information, it might be best to prepare a credible subject-matter expert to present. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. NIMS Description of the PIOs Responsibilities. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Dont date your materials by using the year or referring to news events that will become out-of-date quickly. What will you change in future campaigns? A campaign on hurricane awareness wont get much play in December. Emergency Management Institute For more information on AP style, go tohttp://www.apstylebook.com. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). What problems are you having in your community? Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. A public awareness campaign is a vehicle you can use to get your message out about being prepared. 50% C. 25% D. 5%, 9. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. A micro-blog is a type of blog where the message is shorter. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. Once your campaign is implemented, the last step is to determine its success. Sit on your coat tail to keep your jacket from riding up. 1928 0 obj <> endobj FEMA does not endorse any non-government Web sites, companies or applications. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Always connect with the Incident Commander before making any statement to the media. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. Break your ideas into one subject per sentence. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. This is a release that you post online. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21.