northeastern university marketing and communications northeastern university marketing and communications

617.373.8900 Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. MKTG6218. Protect The Pack Placing Our Experts In Premier Media Outlets. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Communication, Technology, and Society. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Will we ever stop swiping? Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Managing Customer Engagement in a Service World. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. . Requires each team to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Covers the fundamentals of single-camera field production and the nonlinear editing process. COMM3308. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Focuses on the marketing research process and the analysis of data using software applications. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. COMM3445 and JRNL3425 are cross-listed. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Elements of Debate. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution. Further information about the Independent Studies Program can be obtained from concentration coordinators. (4 Hours). Ethical issues in persuasion are addressed throughout the course. (4 Hours). Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. (4 Hours). Encourages students to share and translate their findings for relevant academic and professional communities. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Aletha Rodgers | Communications Project Coordinator. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. COMM4970. Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Communication and Storytelling. COMM4631. Posted: February 03, 2023. Emphasizes families of color, families with LGBTQ members, and solo parent families. Nonverbal Social Interaction. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. 310 Renaissance Park, Sports, Politics, and Communication. COMM2131. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Introduces students to interviewing through the application of communication theory. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. (4 Hours). Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Advertising Practices. Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. (4 Hours). Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Communication and Inclusion. Analyzes the impact of cultural, social, political, and economic factors on marketing strategies. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. College of Social Sciences and Humanities. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. In addition to assuring the delivery of a top-notch learning experience for students, he teaches . As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Examines business issues associated with the entertainment industry. COMM1600. Marketing Analytics. What do you think? Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Sports, Media, and Communication. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. | Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Online Communities. Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. (4 Hours). The concentration embraces an approach that is analytical, creative, and practice oriented. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Special Topics in Marketing. Posted: March 01, 2023. Offers students an opportunity to engage with a specific genre, using historical and critical methods, to better understand this reciprocal relationship between a people and their moment. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Going-to-market topics include managing value-added resellers and distributors. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Engaging Customers and Markets. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Swipe on Tinder or make the first move on Bumble. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Northeastern University. Applies network theories, data collection methods, and visual-analytic analyses to map, measure, understand, and influence a wide range of online and offline social phenomena, including friendships and romantic relationships, professional networks, social media, social influence and marketing, diffusion and viral media, recommender systems, and collective action. Marketing and Society. Focuses on the fundamental role that communication plays in family life. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Boston, MA 02115. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. (4 Hours). Family relationships are some of the most important and influential relationships in which people are involved. The marketing concentration is available to students taking the BSBA or BSIB degree within the DAmore-McKim School of Business and in most DAmore-McKim combined majors . Also examines changing marketing practices and roles for businesses as firms and institutions become more socially responsible and ethically aware. Covers a proven selling process and presents compelling solutions to customers. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Northeastern University is a private institution that was founded in 1898. COMM2555 and GAME 2555 are cross-listed. Sound Production for Digital Media. COMM2301. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Develops and refines skills in the art of sportscasting. (4 Hours), COMM4102. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. (4 Hours). Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Offers special topics in marketing. Begins with an understanding of why and how firms, institutions, and organizations purchase products and services and the importance of the multifunctional buying center. (4 Hours). COMM2551. MKTG6286. Introduction to Marketing. MKTG6318. (4 Hours). Provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Northeastern has a comprehensive benefits package for . People. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. MKTG6210. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. Social Media Analytics. Dean's Distinguished Lecture Series. Undergraduate Research Practicum in Marketing. (4 Hours). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Argumentation Theory. Further internship details are available in the department office. Crisis Communication and Image Management. Focuses on theories of and approaches to the study of intercultural communication. Starts with the principles of formal logic and introduces students to truth tables and diagramming techniques. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. The PDF will include all information unique to this page. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Internal Number: 3919608. MKTG6294. COMM1120. Covers both the business and the technical aspects of being a voice talent. (4 Hours). (4 Hours). Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Bachelor's degree in Marketing, Communications, Business, or related field. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Singles today have no shortage of options when it comes to ways to find a date. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. The PDF will include all information unique to this page. 2022-2023 Northeastern University Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. It. COMM1101. (4 Hours). Full-Time. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. TTY 617.373.3768 (4 Hours). Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (4 Hours). NSU is where success begins. A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child?